Over the past few years, many trends have emerged in our beloved communications industry. Email marketing is still strong, paid and earned social media continue to have their intrigues, and some are still doing customer service well…. but we’ve been through QR codes, Viddy, Google Plus, sponsored flash mobs; enough trends to make a landfill jealous.
However, do not let these fads mislead you. It is often not the platform or device that sells, but the people responsible for steering the ship. So, how are you going to be one of those people this year who packs the punch in 2015?
You’re going to get better at being editorial (because-you-already-were-kind-of doing it, right?)
This means, and don’t take it lightly:
1) You will look ahead this year (and into January or February of next, because we all know that stuff hits the fan when you come back from winter holidays). Plot out what the highlights will be for your company (product release, quarterly report dates, etc…), and the nation/world (elections, holidays, and more). I find a big whiteboard helps, but hey – pencil and paper does just fine.
2) You will look at all those opportunities, and fill in time for necessary preparations (brainstorming, meetings, analysis, and more). Don’t underestimate anything. That ship might be steered by great people, but they depend on you to sail with the winds and do it quickly. Stay the course!
3) You will block it all into a schedule. Best be on iCal, Asana, and/or whatever your favorite taskmaster tool is. You will not remember it all – commit to this law of PR. Hint: morning time is the best creative time for your mind (based on a little science), but I like to think that this because the morning is generally before everyone rains on your day with their inquiries, maladies, and whatever else.
4) You will sugar it with all your fun new platforms, devices, events, and other trendy communications phenomena. But, worry more about getting the job done, not how cool it is to use Snapchat if Snapchat won’t be the most useful. No matter what those thought leaders say :D, you and your team (+ a good consultant?) are the best judge at the end of the day. Right? If you answered no, I am worried for you.
5) You’re willing to see some things fail and succeed surprisingly, and you will be okay with it.
If you do it all right, think of all the fun PR buzz terms you can use to describe yourself, like “content marketer” or “social media evangelist!” *DISCLAIMER: Please don’t use these terms. They are but one part of what you probably do and are generally limiting.
So get to it, Monday’s here.