Deciding what platform to use for your brand can be daunting. Consider the following:
1) What is my brand best at? Short, concise messages (Twitter)? Describing why you need an item? (Facebook) Flashy colors and unique design (Pinterest/Facebook/Tumblr)?
2) What resources do I have? Can I produce content easily and efficiently? Aka, is it worth the investment?
3) Do I understand the style of each platform well enough to create content for it? Or should I hire this platform out?
4) Is this a platform that my traditional audience will enjoy, or am I trying to reach a new audience, or both?
What else do you think is important when selecting a social platform for a brand?