4-Step Cartoon: What Social Platforms Should my Brand use?

Cartoon by Jason E. Ballmann

Overloaded with information? Don’t know where to turn?

Deciding what platform to use for your brand can be daunting. Consider the following:

1) What is my brand best at? Short, concise messages (Twitter)? Describing why you need an item? (Facebook) Flashy colors and unique design (Pinterest/Facebook/Tumblr)?

2) What resources do I have? Can I produce content easily and efficiently? Aka, is it worth the investment?

3) Do I understand the style of each platform well enough to create content for it? Or should I hire this platform out?

4) Is this a platform that my traditional audience will enjoy, or am I trying to reach a new audience, or both?

What else do you think is important when selecting a social platform for a brand?

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What do YOU think?

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